Gotta Dance Studio Update – April 1, 2020

Hello Gotta Dance Dancers & Families,

Since March 14th, the landscape of Massachusetts has changed dramatically. On Tuesday, March 24th, Governor Baker issued a "Stay at Home" advisory and our local school districts (Billerica & Chelmsford) are closed through May 4th but may be extended as the weeks move forward.  Obviously things are changing rapidly, and we are doing our best to review and understand all the most recent information from our government sources and its impact on our business and our community.


We have received incredible feedback from our dance community about the positive impact of our online videos and our teacher communications on our private/unlisted YouTube channel. We truly believe that it is very important to continue to provide dance education and training to our students while they are doing remote learning with their schools during the school closures. Our dancers are no longer able to participate in regular physical education classes or school sports programs and physical activity is such an important part of maintaining a child's well-being and emotional stability.

Through our YouTube channel, we have been working hard to continue to provide dancers with what they will need to rehearse their recital dances and there are more classes being added soon.  Some of our teachers are working from home at their full time jobs or are now at home like many of you, providing homeschooling for their children during this time as well as continuing to come up with ways to stay connected to their dancers and their families. While we know many other studios have moved to a live class format, we have decided the best course of action for our studio will be to continue to provide as many videos, games, stories, challenges, and choreography as we can during this time through email and on our YouTube channel as we would like to continue to finish our recital routines and be ready for our recital and the end of the season.  We plan to provide new classes each week starting April 1st.

We understand any online content provided is not taking the place of your in person classes at the studio, but we felt strongly that we want to continue to provided happiness in our houses and assisting you as a parent to have another person to be a mentor to your child even if it is virtually.  Dance is our kid's therapy through this uncertain time.  It can be a constant in their lives, and we will provide ways your child can communicate with all their teachers and participate in some sort of dance activity with a familiar face.  Our YouTube channel is an unlisted channel and can only be accessed by the links we provide through email to our families.  

Some teachers are available to FaceTime, Zoom or email one on one with questions about their dances – please contact us for more information.  As of right now, our annual recital performance is going on as planned for Saturday, June 20th.  We may have to adjust our calendar for ticket day and picture day once we have confirmation of when we will be able to open the studio for regular business and we will be sure to keep you informed of any changes/updates.

Tuition plan:  Since our dancers can’t be physically in the studio and have full classes, our plan is to charge 50% tuition for the month of April.  For those families that are willing to paying full tuition for April to help keep the studio afloat during this time of closure (and for those who have paid for the year in full), we will provide your family with a 100% credit - 10% off tuition per month for 10 months for students who return for the 2020/2021 season.  As another benefit to paying April in full, you will have the opportunity to make up any class that was missed by taking any other class in your child’s age group in any style (For example, if your dancer takes 3 classes per week, they can make up 3 classes per week for however many weeks the studio was physically closed).  We also understand that many of you may be out of work and if you have a financial concern, please contact Karrie at to discuss payment options.  April tuition payments or donations to help support Gotta Dance can be mailed directly to the studio at Gotta Dance, 101 Brick Kiln Road #4, Chelmsford, MA  01824 or paid through VENMO (Karrie Mason) or PAYPAL (

What Can You Do at Home?
• Practice social distancing when outside your home and Good Hygiene CDC Guideline
• Check your emails daily for Gotta Dance communication and links to any new activities or videos for your dancer.
• Stay active - dance at home, in the backyard, with your pets - have a family dance party
• Stretch and condition every day - stretch, planks and crunches are a great way to work on flexibility and strength daily
• Practice your recital routine - some of you may have videos that were already sent out to you.
• Watch our Instagram and Facebook pages and be ready to respond to challenges!

Thank you again to all of our amazing dance families and our community. We have truly loved providing a safe, loving, creative and encouraging home for kids and young adults in our community over the past 18 years. We have no intention of going anywhere. With that said, we are a small family-owned business, not a large corporation like Target/Walmart or Amazon or a chain like Starbucks. Meeting all of our financial obligations to our landlords, utilities, taxes and insurance, not to mention payroll is very tough when our enrollment suffers a significant blow. Most of our faculty and staff are not eligible for unemployment at any other jobs besides Gotta Dance because all performers are contract labor and don't have that safety net. Your continued support of Gotta Dance helps us to provide a livelihood for our amazing staff and the ability to survive to have another season for dancers in our community.

We love our dancers and their families and thank you for your support!
Miss Karrie and the Gotta Dance staff